Engineered for Performance
Our mission is to engineer products that help you perform your best.
Our Mission
To support runners and other athletes in their pursuit of healthy, active lifestyles. We are focused on offering products that are designed to help you achieve your personal best.
Quality
Always create products of the highest quality and utility that provide real benefits to the consumer. Deliver on the promises we make to our customers, including our three core elements: fit, feel and durability.
Sustainability
Always operate our business in a manner that promotes the sustainability of our organization, our business partners and our community.
Innovation
Always strive to lead our category in innovation by seeking new ways to deliver value to our customers.
A message from our founder
In 2002, after spending 25+ years with a leading manufacturer of athletic socks, I believed that there was an opportunity to create a better performance sock that took advantage of the latest breakthroughs in sock technology.
As a runner and someone passionate about being active, I wanted to design a great sock that would enhance the performance of runners and other athletes. My son Joe, who was 15 at the time, came up with the Feetures name during a brainstorming session around the dinner table, and thus a brand was launched.
Today my sons John and Joe are actively involved in the business and together we continue to harness new technology with the goal of producing the best performance socks in the world.
Hugh Gaither, Founder and CEO
